BizMagnets: Introducing India’s First ChatOps Platform for Mid-Market Ops
7/9/2025
The Chaos Today: Ops Run on WhatsApp, Excel & Hope
In hundreds of mid-sized businesses across India, daily operations are still powered by WhatsApp groups, Excel trackers, and manual coordination.
What does “manual coordination” really mean?
It means team members are constantly:
- Calling each other to follow up
- Scribbling notes in diaries or on sticky notes
- Forgetting to update ERPs or CRMs on time
- Repeating the same work — because one person didn’t know another already did it
- Missing tasks due to genuine human oversight
This leads to errors, duplication, and lost productivity — not because your team is lazy, but because the system itself is broken.
500+ WhatsApp groups.
100+ XL sheets.
Constant firefighting.
Support tickets get buried in chat. Follow-ups depend on memory. Escalations are missed. Processes fall apart when someone’s on leave. And leadership teams? They’re stuck waiting for someone to "update the Excel."
It’s not just inefficient — it’s a silent killer of productivity and accountability.
Why CRM & Tools Don’t Work for Mid-Market India
CRM? ERP? Helpdesk software?
They sound great — on a pitch deck.
But mid-market teams don’t live in Salesforce or ServiceNow. They live in WhatsApp.
Tools fail because:
- Teams don’t update them in real time
- Field staff find them clunky or irrelevant
- Implementation takes months
- Adoption never really takes off
The result? Businesses keep falling back to their default ops stack: WhatsApp, Excel, and memory.
What is ChatOps?
ChatOps is the missing link between frontline communication and backend operations.
Think of it as:
Turning unstructured chats into structured workflows, tickets, and tasks — all without changing how your team works.
It’s not about replacing WhatsApp.
It’s about harnessing WhatsApp — and plugging the gaps that tools leave behind.
What BizMagnets Does
BizMagnets is India’s first ChatOps platform built for mid-market operations teams.
We work with teams that live inside WhatsApp and Excel — and bring them structure, speed, and visibility.
Here’s how it works:
- WhatsApp-native ticketing & tracking: Convert chats into tickets and tasks
- Automated follow-ups: No more manual reminders
- Smart dashboards: Live visibility for CXOs and COOs
- Workflow automation: From support to sales to service
- Plug-and-play integration: Connects with your CRM, ERP, Google Sheets, and more
Your team continues chatting. BizMagnets turns it into execution.
Real Impact: 9,800+ Man-Days Saved (And Counting)
At Athulya, BizMagnets has already saved over 9,800 man-days — by reducing manual follow-ups, Excel updates, and lost tickets.
- 🚀 Faster turnarounds
- ✅ More accountability
- 🔍 Real-time visibility
- 🧘 Peace of mind for leaders
When ops just work, your team can focus on what really matters — growing the business.
Ready to See It in Action?
If your operations run on WhatsApp, Excel, and chaos, let’s talk.
BizMagnets helps mid-market businesses go live in just 3 days — without training, without tech headaches.